The Minor in Marketing prepares students for a career in marketing by providing them with an in-depth understanding of why customers buy certain products and services and how to effectively retain customers.

Students will also learn strategies to improve sales, analysis skills to conduct market research, and advertising and promotional techniques to communicate with customers.

Related Careers

Graduates of the program will have the tools to excel in an online and/or traditional setting in both business-to-business and consumer fields including such areas as: sales, brand management, marketing communications, advertising, public relations, store management, procurement, logistics, and small business.


Marketing
(18 hours)

 

Required:

 

MKT

3013

Principles of Marketing

MKT

4413

Consumer Behavior

 

Choose any 4 of the following:

MKT

3323

International Logistics

MKT

3213

Retailing

MKT

3513

Marketing Internship

MKT

3933

International Marketing

MKT

4033

International Transportation

MKT

4113

Personal Selling

MKT

4123

Advertising

MKT

4143

Sales Management

MKT

4213

Internet Marketing

MKT

4313

Physical Distribution Management

MKT

4333

International Supply Chain Management

MKT

4423

Strategic Brand Management

MKT

4513

Resort and Convention

MKT

4533

Marketing Research

MKT

4613

Services Marketing