The Minor in Marketing prepares students for a career in marketing by providing them with an in-depth understanding of why customers buy certain products and services and how to effectively retain customers.

Students will also learn strategies to improve sales, analysis skills to conduct market research, and advertising and promotional techniques to communicate with customers.

Related Careers

Graduates of the program will have the tools to excel in an online and/or traditional setting in both business-to-business and consumer fields including such areas as: sales, brand management, marketing communications, advertising, public relations, store management, procurement, logistics, and small business.